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Cultivating Success: Elliot Phillips on Finding Opportunities
Unlocking Entrepreneurial Success: Insights with Elliot Phillips | The Science of Self Podcast
In this episode of The Science of Self podcast, host Russell welcomes Elliot Phillips, a former PE teacher turned successful entrepreneur, author, and business coach. Elliot shares his journey from teaching to launching his own business helping teachers build online tutoring enterprises. Elliot emphasizes the importance of self-improvement, surrounding oneself with high achievers, and staying disciplined with daily routines. They discuss the impact of mentorship, the value of investing in learning, and effective habits for success. This episode is packed with valuable advice and practical tips for anyone looking to elevate their personal and professional life.
00:00 The Power of Associations
00:55 Welcome to The Science of Self
01:01 Meet Elliot Phillips: Entrepreneur and Author
01:18 The Journey from Teaching to Entrepreneurship
02:48 The Importance of Self-Improvement and Masterminds
04:42 The Influence of Mentors and Books
08:19 Overcoming Discomfort for Success
15:37 Elliot's Early Entrepreneurial Ventures
23:42 The Teacher Project: Origins and Insights
24:46 The Teacher Fit Project: Origins and Challenges
26:23 Pivoting to Online Education During the Pandemic
27:11 The Importance of Delegation and Surrounding Yourself with the Right People
29:35 The Role of Luck and Readiness in Success
31:14 Book Recommendations and Their Impact
35:44 Influential People and Life Decisions
37:11 Cultural Reflections: Comparing Cities
42:59 Daily Habits and Final Advice
46:54 Conclusion and Final Thoughts
#Entrepreneurship, #SelfImprovement, #BusinessCoaching, #OnlineEducation, #TeacherEntrepreneur, #Mentorship, #SuccessHabits, #PersonalDevelopment, #BusinessGrowth, #Podcast, #ElliotPhillips, #TheScienceOfSelfPodcast, #Russell, #PETeacher, #OnlineTutoring, #BusinessCoach, #Author, #SelfDiscipline, #DailyRoutines, #MastermindGroups, #InvestingInLearning, #Delegation, #TheTeacherProject, #PandemicPivot, #LuckAndReadiness, #BookRecommendations, #InfluentialPeople, #LifeDecisions, #ComfortZone, #SuccessTips, #PracticalAdvice, #ProfessionalDevelopment
Transcript
the opposite's also true if you hang around with
2
:people who don't have high standards,
don't want to grow, don't want to
3
:learn, don't want to get better.
4
:That's ultimately the path that
you're gonna choose to take as well,
5
:you can have everything you
want in life if you will help
6
:enough people get what they want.
7
:That was the Zig Ziglar.
8
:Greatness is on the other side of all
the things that you don't want to do.
9
:It's those little habits and routines
that I think create a foundation
10
:where you don't doubt yourself and
you can always think positively
11
:about, you're always moving forwards.
12
:You've gotta keep working on yourself
so that when the opportunities do keep
13
:coming, at one point you'll, you'll be
ready to, to snatch it and grasp it.
14
:Russell Newton: Hello listeners, and
welcome back to The Science of Self, where
15
:you improve your life from the inside out.
16
:I'm glad today to welcome another guest to
the podcast Elliot Phillips, entrepreneur,
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:author and teacher helper for if I
could coin a phrase myself, Elliot,
18
:tell us about yourself and we'll see
where the conversation goes from there.
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:Elliot Phillips: sure.
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:Thanks for, thanks for having
me first of all, Russell.
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:So, yeah, my name's Elliot Phillips.
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:I'm a former PE teacher from the UK
and since leaving teaching in:
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:I launched a business where we help
teachers so classroom teachers, academic
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:teachers, grow their own online tutoring
businesses so that we can transform
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:the way that teachers educate the world
and help 'em build the, the future
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:generations on their, their own terms.
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:So you mentioned on the offer
got a best selling book, teaching
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:on your own terms, and most of
our clientele is, is US based.
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:we just came off the back of
the a big event that we held in
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:Denver most recently, a couple
of weeks ago, in mid-June.
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:And yeah, the, the business has grown
extremely well since, since COVID, and
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:we're really passionate about helping
teachers, you know, become entrepreneurs.
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:you know, them, you know, improve
how they think about things, how
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:they think about business, and
ultimately impact more students.
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:Russell Newton: I have a
background in teaching myself.
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:I'm not sure how many of
our listeners, I don't.
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:I talk about my background very much.
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:I taught high school math and
science for 10 or 15 years.
39
:Certainly understand, and this was
in a private school, so a lot of
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:the frustrations I had there would
be multiplied many times maybe by
41
:orders of magnitude for teachers in
large public school organizations.
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:But Elliot, I'm gonna ask you to reassure
our listeners that this is not a podcast
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:generated or designated just for teachers.
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:As I said in our run up to the show
before we got online, the frustrations
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:that have applied to a teacher
in an organization could apply to
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:anybody in any business at any time.
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:Do you agree with that?
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:Elliot Phillips: Absolutely.
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:You know, I'm, I'm a part of many,
like a few, a fair few different
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:masterminds and so the, the mastermind
coaching programs that, that I'm in.
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:Our connective business owners in
all different niches, all different
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:industries, and it's a massive
part of, of the process, right?
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:Is is self-improvement,
mental performance.
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:It's, you know, I think Tony Robbins says,
right, it's not, it's 20% and psychology,
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:And so, you know, the business owners
that, I'll speak to struggle with the
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:same problems with their own clients.
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:And know, I think it's the
foundation right of you.
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:You've got to be a great mentor performer
before you can get the the actual
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:end result that you want for sure.
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:Russell Newton: Mastermind, you
said that as if it's an organization
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:and it sounds like an organization
I should be familiar with.
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:Tell us more about that.
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:Elliot Phillips: I just
meant some coaching programs.
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:I mean, so we'll generally just coin the
term, I guess, mastermind, where it's
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:a collective of, you know, different
business owners at different, different
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:points on their journey coming together
and we will do in-person meetups and
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:so we'll just have the opportunity to
collaborate and share what's working well.
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:Again, whether that is.
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:Self, self-improvement routines,
business related growth strategies
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:or whatever it might be.
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:Just the coming together of, of
business owners in a room instead
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:Russell Newton: Okay.
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:Elliot Phillips: just being on Zoom
all the time, which is kind of how,
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:how we operate these days, right?
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:And so it,
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:Russell Newton: Right,
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:Elliot Phillips: really does create
a bit of a shift when you get to see
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:people in person and, and just being in
that, that environment with around other
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:people who, who want to grow and do well.
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:Russell Newton: absolutely.
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:Is that searching my mind
here, but I'm not sure.
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:Is that the same phrase that
Napoleon Hill used in Think and
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:Grow Rich, the Mastermind group?
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:He talked about having a, are you
familiar with the book, first of all?
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:Elliot Phillips: I was just thinking
it's been, that was one of the first
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:that I read, I think when I left
teaching back in It's been a while.
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:So you, you, you could be correct.
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:Yeah.
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:Russell Newton: I'm not sure if that's
the phrase, but listeners, that haven't
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:read or listened to a Napoleon Hills book.
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:The concept is a group of, of basically
a board of directors internalized,
92
:and you put together a group of
people that you respect their opinions
93
:of and you ask advice from them.
94
:If you're not familiar with that,
check out Napoleon Hills book,
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:think and Grow Rich Along with
others that he is written it.
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:Elliot Phillips: say where you become
the average of the five people you
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:spend most of your time with, right?
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:Or you become a reflection of your
inner circle, so to speak, right?
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:So the more people you, you can
surround yourself with that.
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:And I think that's the essence
of the, the book, right?
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:It's getting around or part of it,
around people who are also doing well,
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:who want to grow, who want to win, and.
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:Ultimately, you know,
rubs off, rubs off on you.
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:Whereas the opposite's also true if you
hang around with people who don't have
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:high standards, don't want to grow, don't
want to learn, don't want to get better.
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:That's ultimately the path that you're
gonna choose to take as well, you know?
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:Russell Newton: I believe it was Zig
Ziglar said, you are the person you're
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:becoming, the person you will be in.
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:This is a, a wrong quote, but in
five years except for the people
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:you meet and the books you read.
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:And of course our society has changed.
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:Technology has changed that because
I can interact with a great number
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:of people in a great number of ways.
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:But the concept still applies.
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:What we, the people we meet, the books
we read, the material we're exposed
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:to determine who we're going to be.
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:I like the con, the the.
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:Elliot Phillips: zig zig zig la co.
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:I like to read in the morning to myself.
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:I'm
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:Russell Newton: Oh, great.
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:Elliot Phillips: I'm just
trying to load it up.
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:Russell Newton: I.
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:Elliot Phillips: I've got a few
different ones, but I've got a favorite.
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:I, so.
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:You're obviously clearly very rehearsed
in, you know, the, the self-development.
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:'cause you've got all these Napoleon
Hills Ziglar, and I think that's
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:really important, those little
principles that they've got.
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:Just click in and just remind
you how to to operate here.
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:Here, here's one.
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:can have everything you want in life.
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:If you help enough people
get what they want does.
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:Russell Newton: I don't think
I've ever heard that one.
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:Yeah, read that one again.
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:Elliot Phillips: Yeah, here we go.
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:You, you can have everything you
want in life if you will help
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:enough people get what they want.
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:That was the Zig Ziglar.
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:So I've got that on my little
list of principles I like to
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:read each day in, in the Morning.
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:Rowan's obviously a great one as as well.
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:Yeah.
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:Tony Robbins, biggest seat
key to success is hunger.
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:You know, little things like this.
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:Oh, here's, here's a great one.
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:I love this one.
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:Greatness is on the other side of all
the things that you don't want to do.
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:Discipline buys you
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:Russell Newton: very good.
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:Elliot Phillips: what you want.
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:Failures a requisite for success.
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:All of these ones, you know I think
I've got a list about 48 here.
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:And so just little things that I'll,
I'll touch on each, each day in, in the
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:morning, like who you're saying about,
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:Russell Newton: Those
are, those are great.
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:On the other side of the things
you don't wanna do, I am currently
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:narrating a book actually for this for
Peter Hollins, who is the source of
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:the material on the science of self.
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:I.
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:I take that back.
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:I'm working on some, some
YouTube videos on the book.
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:And the book is entitled How to Do
Things You Hate getting through those
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:things that you don't want to do, and
finding the motivation and the, the
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:mindset to attack the things you don't
want to do, but that have to be done.
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:Interesting how so many things are tailing
in in this short conversation so far
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:Elliot Phillips: Yeah.
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:Russell Newton: many other
conversations we've had.
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:It's great.
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:Elliot Phillips: Well, I think that's
what most, that, that's part of
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:it, right, is most people can get
what they want, but we're just not,
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:we're just wired to do what's easy.
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:You know?
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:It's so much easier just to do
what you know and keep doing
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:that because yeah, it's, it's
easy and, and stuff that's hard.
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:It's not enjoyable.
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:I think ultimately it becomes
enjoyable becomes because you
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:become better at it, right?
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:And so the more times you do something
that's uncomfortable, eventually
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:it becomes easy, you get good, and
then you just do it consistently.
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:I think that's the same
with just so many things.
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:Russell Newton: Absolutely.
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:Yeah.
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:The, the short term investment in
discomfort that pays off again, in orders
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:of magnitude and long term comfort,
you have to get outta your comfort
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:zone to accomplish anything really.
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:I.
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:Elliot Phillips: Whereas fitness related
stuff or what, whatever it might be, you
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:know business related stuff, whether it's
just starting the business, whether it's
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:calling your leads, whatever it might
be, whether it's making a podcast, I.
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:You know, trying to get your first
house, what, what, whatever it
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:is, going to the gym the first
time if you wanna lose weight.
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:I remember I went to a, a yoga one time.
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:This is a few, fair, few years ago now,
and yoga wasn't really my thing, and I
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:don't, I'm not particularly flexible,
but I remember the, the instructor
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:clearly realized that, and so they pulled
me up and gave me a lot of feedback.
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:I just really didn't like it,
but I, so I didn't go back.
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:Right.
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:But everyone says how beneficial
it it was, and I'm sure if I went
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:back for the next month, I'm sure
I would've become better at it and
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:would've got more comfortable, and
I would've probably enjoyed it.
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:But now that's just one instance.
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:I know for me personally,
execute and I didn't continue.
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:I didn't push because
it was hard, you know?
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:And I think we've all, we'll, we'll all
place ourself in in situations like that.
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:Russell Newton: Absolutely.
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:Elliot Phillips: Yeah.
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:Russell Newton: Yeah.
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:They tell you it's not about, you
don't have to be flexible to do
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:yoga, but I've done enough to know
that you don't have to be, but it's
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:not really enjoyable if you're not.
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:Elliot Phillips: No,
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:Russell Newton: It's very difficult.
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:Elliot Phillips: that's right.
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:Yeah.
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:Yeah.
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:It, it wasn't too fun.
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:For me,
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:Russell Newton: So that leads me into one
of a question I wanted to ask early on.
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:You were a PE teacher to start with.
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:Can you go back a little bit in your
life and share some insights into
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:your mindset, maybe what directed
you into education, and I guess this
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:was in the UK so your system is quite
a bit different than, than it would
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:be in the US as I'm familiar with.
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:But tell us a little bit about your
runup into education and how long
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:you taught, when you got into it,
and just some background there.
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:Elliot Phillips: yeah, sure.
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:Russell.
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:So I think it was just ingrained
in me my, my mom's dad.
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:He was a French teacher and
taught at international schools in
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:the, firstly in the uk and then.
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:Internationally, and my mom's a teacher.
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:She, she actually retired in the
summer, but she just loves it so much.
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:She is, she's gone back and she
was well overdue retirement And
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:I think a lot of teachers are
like that, and she just loves it.
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:so I think it was just kind of ingrained
and I was so into sport and I think
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:every kid's got that, that dream of
becoming a professional sports player.
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:Right.
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:And so for me it was, it was football
or soccer as you'd say in the states.
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:And so.
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:You know, I ultimately, you know,
everyone, every kid like said, gets
241
:their heart broken when they realize
the dream isn't gonna come true.
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:so I'd realized that.
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:So it was more along the lines of,
well, could I do that involves sport?
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:So for me and PE teaching and teaching
anything related to sport was the,
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:the natural kind of path, I think.
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:And plus we said, my mom.
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:Her dad was teacher, so it was just
kind of in the blood in the family,
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:I, I remember I went to, after I left
school, did the Sports Performance
249
:Diploma and then a Bachelor of
Science in Sports performance as well.
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:That then led me into to teaching
and also building a extracurricular
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:sports company as well.
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:At the time, my wife,
we moved to London and.
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:Had a couple more years
there from:
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:And then at that point it was,
you know, I just wanted to
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:travel, I think at that point.
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:And teachers don't get paid a lot
as you as, as you know, you said you
257
:were teaching in a private school.
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:It was, how could I do more?
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:And I think I was just
thinking very entrepreneurial.
260
:I was trying to build all sorts
of businesses in the school staff
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:room, selling electronic goods.
262
:Clothing companies,
nutrition stores online.
263
:And yeah, I was doing it in the
school staff room on, on on some
264
:days building all these businesses.
265
:so I just went into personal training
whilst I kind of got my I guess bearings
266
:together, what I really wanted to do.
267
:And then I, you know, I met quite
a few people, some good mentors.
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:In London, being in a big city to, to
kind of, you know, they put their arm
269
:around me and, and help guide me, I think,
and I'm still really appreciative that I
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:still meet up with a lot, a lot of them
not as clients anymore, as, as friends.
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:I remember one, it was Christmas
20 16, 1 of the, one of the
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:clients had, he gave me this book.
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:And he says, I think you should spend
the Christmas break reading this.
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:I think it's gonna, I
think it's gonna help you.
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:And this was a super successful
guy, one of top entrepreneurs
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:actually in the, in, in the uk.
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:And he he gave me this book
and I read it over Christmas.
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:I was like, wow, there's people
running like this online.
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:I'm here doing it in person.
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:So I ended up hiring a mentor,
a coach from, from this book.
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:I didn't know if it was true
at the time, I'll be honest.
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:I was reading all these kind of
case studies and stories of people
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:achieving these amazing results
in their life and their business.
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:I remember reading it thinking, surely
these guys can't, can't be producing
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:these type of results and this type of
revenue inside of their businesses online.
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:I'll give it a go.
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:I'll give, give them, I'll book in for
a call and I'll, I'll see what happens.
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:I remember then I jumped on the call
with someone just after Christmas
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:and I enrolled into this Mentorship
Pro program and just having a mentor
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:at that particular point that I'd
invested into myself, I think was just
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:And business went pretty well like that.
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:But I was still, you know, I was
actually still doing it in person.
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:I hadn't leveraged online at that point,
and, but it just opened my eyes into like
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:what was possible in, in terms of business
with the right strategies, with the, with
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:the right mentorship, right coaching.
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:And, you know, I had, I had a few
different mentors since then, and I
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:just remember if I could pinpoint how
well the teacher project's done now.
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:It would go back to that 2016
CRI Christmas just being handed
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:a book that unlocked everything.
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:I, I really think that, you know,
just opened, it, opened my eyes to
301
:take the leap and into myself and,
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:you know, expand my goals, I think.
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:'cause I could see other people
doing things that I wanted to do.
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:Russell Newton: So even when
you first began teaching, you
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:were very entrepreneurial.
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:You're, you're running a
business through to your fellow
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:teachers and other people while.
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:You were learning how to teach.
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:That had to be a pretty difficult time.
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:Elliot Phillips: Yeah.
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:Well, I think the funniest one is I, I
was, when I was nine years old, and this
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:would be like the, or 10, 10 years old.
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:This would be like the sixth
grade or fifth grade or something.
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:I remember I spotted this guy.
315
:I.
316
:Or, or this, this young lad who was in
the class with me, and he was really good
317
:at drawing the South Park characters like
Kaman, Kenny, I, what was the other guys?
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:Stan, Kyle, Jeff, all these guys.
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:But we were all into, when we were
like nine years old, and I spotted that
320
:he was really good at drawing them.
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:So I, I paid him some money.
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:I can't remember how much it was.
323
:It was probably about five pence.
324
:10 pence.
325
:him to draw 'em for me.
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:Then I would stencil them.
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:them in and sell them for about a pound
in in, in year five around the class.
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:I think that was, that's my favorite
entrepreneurial kind of, kind of venture.
329
:I.
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:Russell Newton: It goes way back.
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:I find it interesting, and I think you've
said this and I might've missed it.
332
:I don't want to assume that
I, that I heard it correctly
333
:while you were teaching.
334
:You said you were, you were meeting
this successful businessman.
335
:I found it very difficult
during my tenure as a teacher.
336
:And also very intimidating to meet
people outside other than the parents.
337
:And I, I, I tell you, I did meet
several parents during my 10 or 15
338
:years that had impact on my life
because they were businessmen.
339
:They were successful in the
community, or people worthy of
340
:being, you know, a role model.
341
:But you made it sound like you had
interactions with a lot of people.
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:How did, did all that all come
about through some of your side
343
:hustles, for lack of a better word?
344
:Elliot Phillips: well, what, what I
was saying was I went into personal
345
:training 'cause it was a, a natural
kind of progression from, you
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:Russell Newton: Okay.
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:Elliot Phillips: into
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:Russell Newton: I'm
sorry I missed that part.
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:Yeah.
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:Elliot Phillips: fitness at the time.
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:So when I left teaching in 2015, I.
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:So I could kind of figure out, I was going
to the gym a lot at that point as well.
353
:I also had a, I'd done a personal
training qualification part-time
354
:at the weekends through, and I had
the degree in sports performance.
355
:So it was something that I was kind
of pretty well versed in anyway.
356
:And so I think it was that
decision that enabled me to meet
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:so many in, in a city like London.
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:I dunno if it would've been
possible in city or town.
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:In, in the uk I think it was very, I
was very fortunate to be somewhere like
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:London, where all of a sudden you've got
a couple of referrals and you could be
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:meeting some very, very successful people.
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:And I think that's the
beauty of living in a.
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:A New York or a, a London or
a, you know, these big, these
364
:big cities is the connections.
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:And so a lot of people can
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:Russell Newton: Right.
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:Elliot Phillips: online these days.
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:And going back to the, coaching
programs that I was saying
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:before, just getting around other
people who are wanting to grow.
370
:so, yeah, that was definitely a big
stepping stone is, is that personal
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:training opened up a lot of doors.
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:Not just personal training wise,
but just to connect with people.
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:Russell Newton: And that takes
effort for an individual who.
374
:You know, may working a full-time job.
375
:Our listeners are young professionals
you know, trying to move up in a
376
:company so you're, you're dealing with
things on every day and going home.
377
:Probably have family responsibilities
and financial responsibilities,
378
:and rather than binging Netflix
or whatever the current temptation
379
:might be, it takes getting outta that
comfort level to go out and, and.
380
:As you say, expand, you know, improve
yourself by meeting more people and
381
:spending time with higher performers.
382
:Elliot Phillips: Absolutely.
383
:Well, well, people can do
that online these days, right?
384
:There's so many communities where they
can listen to this podcast, for example,
385
:and if there's some sort of community
attached to it or, or somewhere the.
386
:They can connect with the,
the other listeners, you know,
387
:that would, that would be huge.
388
:'cause they're the people
who are clearly serious and.
389
:Prioritize listening to,
to similar things, right?
390
:So there's definitely gonna be
some connection now, or even, even
391
:you have these groups, I think,
don't you want, is it meetup.com
392
:something?
393
:Yes.
394
:Things like that.
395
:And instead of going to the, the pub
like we have in UK or the, the Brew
396
:pub or whatever, in the, in the states
could be going to like a meetup or
397
:something, and there'll be individuals
there who, and it might not be, it could
398
:just be the one conversation you have.
399
:That creates a connection, that creates
a referral that links you somewhere.
400
:And I think it is a lot about still
as well who you know to, and that
401
:only happens from moving or trying
to move in in the right circles.
402
:Russell Newton: Did you hear me?
403
:I said meet up
404
:Elliot Phillips: Yeah.
405
:Russell Newton: in the
20 minutes, 30 minutes.
406
:We've been talking.
407
:I'm already trying to adopt the, the
the accent meetup for us for the Yanks
408
:that are listening, which are the
majority of our listeners, I believe.
409
:You mentioned your book.
410
:Titled teaching on your Own Terms,
but we didn't talk too much about it.
411
:Can you go into that a little bit?
412
:Tell us what we might
expect from that book?
413
:What an average if there, if the
person is not a teacher, is it
414
:something they should pursue or is it
415
:Elliot Phillips: I think it's
applicable to any business
416
:Russell Newton: great?
417
:Elliot Phillips: any, any route
that people are looking to take,
418
:particularly the start of the, the book.
419
:I call it the Five to Thrive.
420
:And this was a routine I
actually took from teaching.
421
:And so it was more of a
mental performance routine.
422
:And so the first chapter is about this
five to thrive routine that I used to
423
:adopt and just set myself up for the day.
424
:And it would be little things like
gratitude practices just mental
425
:rehearsals, also then physical
performance as well, getting my
426
:body ready for the day you know,
nutrition, how I was fueling the body.
427
:As well to, you know, not just to to
look good, but to feel good and to
428
:have the energy to be able to do more.
429
:And so I think, you know, a lot of that
came from being into fitness, being
430
:into sport, being a PE teacher, and, and
having the sports performance degree.
431
:But then a lot of it is also the data
tracking and habit tracking that I
432
:would talk about in that routine to, to
manage what I was doing, you know, with
433
:my routines and trying to be a hype.
434
:By performer.
435
:And so whilst perhaps I wasn't
where I wanted to be back then, I,
436
:you know, definitely still not now.
437
:It's those little habits and routines
that I think create a foundation
438
:where you don't doubt yourself and
you can always think positively
439
:about, you're always moving forwards.
440
:And so, so that was something that
was, think in inside of the book
441
:is, is great for anybody, you know,
it's just how you start your day
442
:and I'm a big believer of that.
443
:And a, a lot of people.
444
:Out there and all of these, you know,
successful entrepreneurs and coaches
445
:and people perhaps we will look up
to, they all preach that as well.
446
:And so, know, that was something
that served me really well.
447
:And then the rest of the
book is really about, I.
448
:I wrote it in 2023.
449
:So it's a couple years now.
450
:And so, but at that point we'd
been doing this three years.
451
:I think we'd worked with this five,
a couple of thousand teachers or
452
:something like that at that point.
453
:So we'd seen a lot.
454
:And so it was really writing around
like everything that we'd seen work
455
:in or in the businesses of our clients
and how they could attract clients.
456
:And so I was just sharing that around.
457
:You know, how we helped our clients
get results, enrolled students deliver
458
:an amazing experience for their
clients in, in that case, students.
459
:they were the same principles that
I used in my own business when I
460
:was doing personal training, and
I simply just took that into the
461
:online tutoring space as well.
462
:And so they're applicable for everything.
463
:You know, see, I, I think people
will get some stuff out of it.
464
:Absolutely.
465
:Russell Newton: tell us a little bit
more about the teacher project itself.
466
:How did this come about?
467
:Did you, were you still in teaching
when you started doing this?
468
:Were you out of teaching?
469
:Had you written the book already?
470
:I'm not
471
:Elliot Phillips: Yeah,
472
:Russell Newton: perfectly clear on the
473
:Elliot Phillips: sure.
474
:Russell Newton: timeline.
475
:Elliot Phillips: so this was 2017.
476
:I hired a coach to help me take the
477
:Russell Newton: I.
478
:Elliot Phillips: training online, right?
479
:And I took that online.
480
:I tried previously to take it online and.
481
:I hadn't been able to and it was
because I was trying to figure
482
:everything out on my own right.
483
:How to run the online business i'd,
I'd hired a mentor previously, as I'd
484
:explained from reading that initial
book, who'd helped me develop it in
485
:person that was growing very nicely.
486
:I wanted to transition it online,
and I tried and failed multiple
487
:times for about nine months.
488
:I then ended up hiring another coach
here's why you've been failing.
489
:You've been trying to target everybody.
490
:Who are you really passionate
about helping with this?
491
:Who do you really wanna help and serve?
492
:teachers, and I said, serve the teachers.
493
:And so initially it was called Teacher
Fit project and I was helping teachers
494
:in the schools their productivity, their
energy, how they were just showing up
495
:and looking after their own physical and
mental wellbeing so they could show up
496
:better for their students and improve
their, their work-life balance and, and
497
:about, this was probably March, 2019.
498
:I was at a conference in San Francisco
and someone said to me, I, I was
499
:saying a lot of teachers just can't
afford buy my coaching program online.
500
:And I said, it makes sense because
if I was a teacher, I wouldn't have
501
:been able to in invest what I was
charging for the coaching program.
502
:So they said to me, so you've got
a way, you've gotta find a way to
503
:help the teachers make more money.
504
:And so that got me thinking.
505
:I'm essentially teaching sport, which
I was teaching in the school online.
506
:I'm gonna take the maths teachers, the
science teachers, the French teachers,
507
:what geography, humanities, and help
them teach their students online.
508
:spent 2019 putting together this,
this program of what I thought was
509
:going to work and to be honest.
510
:So I didn't dare launch
it and press, press go.
511
:So no one's gonna want this.
512
:And because I'd already tried doing
it for the clientele I did have in
513
:the teacher fit project, they said,
no, we're not interested in that.
514
:I thought, oh, I thought you
definitely would be, but they weren't.
515
:And so they obviously were just
interested in the fitness side
516
:and, and what they'd signed up for.
517
:And so this wasn't appealing to them.
518
:then it was when the pandemic
happened, course all the schools
519
:all over the world shut down.
520
:And because I had already learned how
to get clients in that online business
521
:before, I'd just take the same principles
and I'll launch this side to the business
522
:and it was a lot of good timing for sure,
but also I was ready at that time to.
523
:To do a two and then it's grown
really well since, and, you know,
524
:we're really proud of the amount
of teachers that we've, able to
525
:serve and help since, since then.
526
:So just had our five year
anniversary in March.
527
:Russell Newton: You are the.
528
:I said this in a, in a call
yesterday with another podcast guest.
529
:I said it was the poster child.
530
:And I don't want to sound, make
that sound like a bad thing in any
531
:way, but you're a great example of
expanding yourself by surrounding
532
:yourself with the right people, whether
hiring them or getting them to do
533
:tasks that you know, you struggle
with or getting advice or delegating.
534
:So oftentimes.
535
:I think part of the, a drawback maybe
to the entrepreneur, especially when
536
:they start to see some success again
in my somewhat personal experience,
537
:but in seeing others, is that an
entrepreneur has all these ideas
538
:and they wanna do it all themselves.
539
:And that's, at some point you
can't scale, you can't do that.
540
:And it's very difficult for a lot of
people to realize this is a good idea.
541
:This can happen, but I can't
make it happen, but I can get
542
:somebody to make it happen for me.
543
:And it's, it sounds like that
you've done a lot of that.
544
:And it's a great piece of advice, I think
for anybody struggling with most anything.
545
:There's someone out there has
an answer for any issue that
546
:you're facing personally, right.
547
:Elliot Phillips: Agree.
548
:I agree.
549
:Think we're all guilty of it.
550
:We all think it's quicker, faster if,
if we do it on our own, but you know I.
551
:Who I think it's Brian.
552
:Brian Tracy.
553
:Is it, it might be Brian Tracy
or Jim Collins, who wrote
554
:the book about Good to Great.
555
:And it's about getting the right
people on, on board you know.
556
:You can go far on your own or you
can go fast on your own, but with
557
:others you'll go far type of thing.
558
:I can't remember the exact well, but it's
559
:Russell Newton: No, that's great.
560
:Elliot Phillips: along those
561
:Russell Newton: Yeah.
562
:Elliot Phillips: Yeah.
563
:Russell Newton: Are
you familiar with this?
564
:A bit of a side note, are you
familiar with the book by outliers?
565
:By, and I've forgotten
his name, suddenly I.
566
:He was a, a reporter for the, I
believe, the New York Times and,
567
:Elliot Phillips: heard of the book,
but I haven't read it so that, so
568
:that's why, you know, I haven't
immediately snapped and said, Hey,
569
:Russell Newton: can't, Malcolm Gladwell.
570
:Yeah.
571
:Elliot Phillips: Okay.
572
:Okay, cool.
573
:Russell Newton: Malcolm Gladwell
and Outliers talks about how
574
:people become hyper successful.
575
:Uh, it's a fantastic
book as most of his are.
576
:But one of the biggest elements of success
in, in addition to having the talent and
577
:the drive and whatever else, you know,
the, the mental abilities and emotional
578
:support and all those types of things.
579
:There is in almost every instance,
if not every instance of element of
580
:luck or happenstance or opportunity
that came along, do you think if it.
581
:Do you subscribe to, to Malcolm's concept
of there having to be a certain amount of
582
:luck to reach that level of hyper success?
583
:Elliot Phillips: I, I agree.
584
:Like I think you've got, I think you've.
585
:Everyone has a lucky, a few lucky
strikes, and you'll get so many,
586
:but one of the things I also said
was I felt I was ready to take it.
587
:And so a lot of people might have them
they might have had these opportunities,
588
:but they didn't realize it was an
opportunity because they didn't grasp it.
589
:so that's just because they
weren't ready at the time.
590
:You know, like you can't let a
few failures knock you down blame
591
:and say it's all about just luck.
592
:You've gotta keep working on yourself
so that when the opportunities do keep
593
:coming, at one point you'll, you'll be
ready to, to snatch it and grasp it.
594
:Russell Newton: Very good, very good.
595
:Yeah.
596
:Just because you missed one doesn't
mean you have to miss another.
597
:There will be another most
likely in at some level.
598
:That's very good.
599
:Lemme just look at, I have a few
600
:Elliot Phillips: gonna
601
:Russell Newton: pat questions that I,
602
:Elliot Phillips: Gladwell book down.
603
:I've been told it a few
times now, the outliers.
604
:So I'll I'll make sure to, to grab a copy.
605
:Normally that's what
606
:Russell Newton: yeah.
607
:Elliot Phillips: It multiple times and
608
:Russell Newton: I've never been
disappointed in any of his material,
609
:including his podcast, which,
if it's, to be honest, I don't
610
:know if it's still in production.
611
:I haven't haven't listened to it for
a while, but some fascinating studies.
612
:That he delves into.
613
:Along those lines, you have a
book, you have your website.
614
:Do you have a, a YouTube channel
where this information or some
615
:related information is available?
616
:Do you do a podcast?
617
:Do you have other
618
:Elliot Phillips: we
619
:Russell Newton: forms of social media
our listeners should be aware of?
620
:I.
621
:Elliot Phillips: main channel that
we're, we're really trying to focus
622
:on for our organic presence and
branding at the moment is, is YouTube.
623
:It's just Elliot Phillips.
624
:Russell Newton: Okay.
625
:Elliot Phillips: Yeah.
626
:Russell Newton: Elliot Phillips.
627
:So listers, you wanna look there
for further information as well?
628
:Elliot Phillips: But yeah, the book
I just finished reading this morning
629
:was one by Jocko Willink around
630
:Russell Newton: Mm-hmm.
631
:Elliot Phillips: leadership,
and found that really good.
632
:The Navy Seal guy.
633
:So his extreme ownership one.
634
:This was a good few years ago now.
635
:And someone recommended me.
636
:I saw it at an event I went to,
someone said it in the presentation
637
:that they, they get all of their
leaders in the team, or who becomes a
638
:leader, send them out this, this book.
639
:And I thought, oh, I only, I'd only
picked up his extreme ownership.
640
:I didn't know he had any other ones.
641
:And so I just finished that this
morning and it was good read.
642
:I enjoyed it.
643
:And just, we were talking about
how some of the principles in
644
:my book were transferable to.
645
:Other industries.
646
:And same for him.
647
:He was obviously explaining how the
same principles that he took in the,
648
:the Navy Seals order to lead the lead,
the teams and the platoons that he
649
:was, he was in charge of, you know,
he applied them into business as well.
650
:And so a lot of good frameworks
in there for, for leading teams
651
:or just being a better leader.
652
:Even if it's just for
your family, you know?
653
:And so there was a lot of all around
communication and yeah, it was
654
:a really good, pretty good book.
655
:Russell Newton: You know, we've,
we don't normally cover so, or,
656
:or refer to so many publications.
657
:In my conversations, and this is, this
is great because we've listed so many
658
:that our listeners I expect know of, but
probably as you did with Jocko's book,
659
:maybe didn't take advantage of it right
away or didn't realize there was more.
660
:We've listed five or six.
661
:And one of my pat questions when
I run out of other information
662
:is to find out what books have had
the biggest impact on a person.
663
:Maybe, maybe in two ways.
664
:What's on your bookshelf now that you've
just finished or trying to get to, but
665
:in the grand scheme of things over the
last, you know, over your adult life,
666
:are there any of the books we haven't
talked about that you think you'd like
667
:to mention and suggest for our listeners?
668
:Elliot Phillips: One of the, the main
ones that we actually send out to our
669
:clients when they when they enroll into
our teacher coaching program is the,
670
:the one thing by Gary Keller, and we
send that out because I feel that I.
671
:A lot of people just don't get out
of their in, in a play, just don't
672
:get out of their own way, and they
don't move forwards is because they're
673
:trying to focus on too many things.
674
:You brought this up at the start when
you're talking about entrepreneurs.
675
:Entrepreneurs trying to do so much, and
Gary Keller breaks it down really well.
676
:And I remember when I read
this book, I use a lot of this.
677
:This was back in when I
was teaching, 20 15, 20 16.
678
:It might have been just after
I finished teaching:
679
:But.
680
:Still implement a lot of the principles,
and it's just really making sure that you.
681
:You, you've probably heard
the saying, less is more.
682
:Right?
683
:And just focusing on one thing each and
every single day, clearing your schedule
684
:and moving the needle forwards like that.
685
:So you avoid that kind of analysis,
pro paralysis type of thing.
686
:And we've just found that to be so
effective and we'll give it to our,
687
:our clients, the teachers, and it
really helps 'em prioritize building
688
:the business whilst they're still
in the classroom, for example.
689
:So if, if the listeners here have got.
690
:Projects that they want to work on, but
they're, they're working their businesses
691
:or whatever it is they're looking to try.
692
:And it might not just be a project,
it could be family things it is
693
:you are, you're aspiring to do.
694
:I found that book was huge.
695
:It's just making sure you can get out of
your own way, simplify things, and even
696
:just get 1% better every single day.
697
:And that, that's what it's about.
698
:One, one Thing by Gary Keller.
699
:Russell Newton: It's a
great recommendation.
700
:That's not one that's come up in
my conversations before and I'm
701
:not familiar with the book, so it's
something I certainly need to, to
702
:look for and take advantage of.
703
:Thank you for that.
704
:Along those lines, you, you talked
about your parents being teachers.
705
:Obviously your parents have a big
impact on everybody for good or bad.
706
:Maybe good in some
areas and bad in others.
707
:I don't.
708
:What other people you, you talked
about a mentor that you had are, is
709
:there anyone else that's had a big
impact on your life, maybe that came
710
:along at the most difficult time and
pointed you in the right direction
711
:or gave you that one piece of advice
that you needed at that point in time?
712
:I.
713
:Elliot Phillips: I say my wife, actually,
I got married pretty young at 23, and
714
:I think at that particular
time, you know, I.
715
:I was going out with, know, a group
of friends, but every week it'd
716
:be going out and doing, you know,
like as, as young guys do, and
717
:they still do it to this stand.
718
:I think Greg, have they not grown
up these, these guys and I'll,
719
:I've fought that for obviously, you
know, best part of a decade now.
720
:That, you know, they're 40
years old, whatever, and they're
721
:still doing the same thing.
722
:So we were, when we were early twenties,
and so had I not found my wife at
723
:that particular point in time, maybe I
wouldn't have gone on that trajectory.
724
:It, it was her, she was the
reason why I moved to London.
725
:If I didn't meet her, would I have ever
moved to London and would that have ever
726
:have even opened up all of those doors?
727
:I dunno.
728
:know?
729
:And so that was a real key, key moment.
730
:I think
731
:Russell Newton: You mentioned London
before, and I meant to say it.
732
:I grew up in Chicago moved away
as soon as I graduated college.
733
:I moved down to Atlanta.
734
:I've been to London once, been to New
York once, spent a good time, a good bit
735
:of time in Chicago, in the city itself.
736
:But it really is something different
just in the week that I was in London, so
737
:amazingly different from, it reminded me
more of Toronto really than anywhere else.
738
:Elliot Phillips: We just brought
739
:Russell Newton: really
740
:Elliot Phillips: member
741
:Russell Newton: just.
742
:Elliot Phillips: and he was in Toronto
and we were speaking about London.
743
:He's actually German, but he'd been
living in Toronto a fair few years, and
744
:he said, you know, yeah, know Toronto.
745
:I'm in Toronto.
746
:I said, what's it like?
747
:Then he goes, do you know London?
748
:yeah.
749
:He like, yeah, just like Linda.
750
:Russell Newton: I wouldn't say just like,
but they remind me of each other more than
751
:in, than the American cities I've been to.
752
:But the opportunities presented in a
situation like that really quite amazing.
753
:London is and, and is, I.
754
:Astonishing.
755
:And part of it is cultural.
756
:You know, anything in the United States
that's over 150 years old is ancient.
757
:Elliot Phillips: Hmm.
758
:Russell Newton: And then you get
to London and it's like, well, the
759
:new buses are a hundred years old.
760
:I, you know, I, I say that
facetiously, and it, it's not meant
761
:in a, as a, as an insult in any way.
762
:London is very impressive.
763
:And the things you can see and do
and learn there I I just really, it
764
:was almost unimaginable for me as a.
765
:As a US citizen seeing some of the things,
there is a fantastic place to visit.
766
:Elliot Phillips: Is funny you
said it 'cause we always wonder
767
:that, we'll, we'll, we'll
visit London frequently still.
768
:We, we've moved an hour outside.
769
:love it so much and we'll,
we'll go back, you know, and I.
770
:I'll speak to my dad about it and
we'll say, well, I wonder what like
771
:the, because we really love coming to
the American cities as well, right?
772
:We love coming to America
and we love the New York.
773
:Just being in Denver was, was fantastic.
774
:And you know, all, all of the cities
there, I think they, they just feel,
775
:they feel bigger than the UK cities.
776
:I really love that.
777
:I feel the energy, but we
feel that in London too.
778
:And I think that's the only
city in the UK that has that.
779
:feel.
780
:And so we'll always end up saying,
I wonder what, 'cause we love
781
:coming to the American cities much.
782
:What do the Americans think
about when they come to London?
783
:How do they perceive it?
784
:And that'll always be something
we'll, we'll bring up in our
785
:conversations when we're there.
786
:Russell Newton: Yeah, the American
cities, I've, I've had the
787
:opportunity to travel some with
business and, and personally as well.
788
:And I love the fee.
789
:Each city has their own kind of
vibe, kind of, you know, feel Denver.
790
:I.
791
:La, you know, Vegas, all, all
have their own personality to it.
792
:And not to take away from any of those
because everyone, everyone is unique and
793
:everyone has something, every city has
something to bring to it that a visitor.
794
:Have you been to Hawaii, Honolulu?
795
:Not Honolulu, but Hawaii
in general, to me is,
796
:Elliot Phillips: been there.
797
:Russell Newton: is one of the
most this is going way back, but
798
:first time we landed in Hawaii.
799
:You're talking about a, a feel that no
one that you don't get anywhere else.
800
:I've never seen anywhere else.
801
:You land in Hawaii, you're walking through
the airport, there's a roof, but no walls.
802
:So the entire airport my
memory, the entire airport
803
:is just open to the weather.
804
:Of course, the weather is perfect.
805
:That's the most, the most unusual
feeling that I've come across.
806
:Elliot Phillips: Yeah,
807
:That sounds great.
808
:Russell Newton: We had some, I worked
for a large cement company who that
809
:is no longer well, has been absorbed
by an even larger cement company.
810
:It was actually based in uk.
811
:And we had
812
:some visitors come over from
the UK from Malaysia for a
813
:seminar that we were putting on.
814
:And it was funny because
some of the guys from the UK
815
:thought, and we were in Atlanta.
816
:And they said, you know, when we get
done this afternoon, we would finish
817
:up at four or five with our meetings.
818
:He said, when we get done this
afternoon, I was wondering if we
819
:could, we could head on up to New York
City or, or something thinking it was
820
:you know, we could make that in an
hour, an hour or two drive, spend an
821
:hour or two in New York Drive back.
822
:It's like, well, we could, it's about a.
823
:Nine to 11 hour drive.
824
:I said, what do you mean?
825
:Just the scale, the size of
things really threw off some
826
:of our European visitors from
827
:Elliot Phillips: The
828
:Russell Newton: what, what
they were used to in there.
829
:Elliot Phillips: same on the maps
when, when we're in the states, because
830
:in the UK or look what's the same
distance on the map is so much smaller.
831
:You think, ah, that's a 10 minute
walk or something like that.
832
:That's, that's doable.
833
:We'll do the same.
834
:I, I don't do anymore.
835
:'cause we've got used to
it after all these years.
836
:But initially it was like, oh,
it's just around the corner.
837
:Then you actually punch the, the thing in
to make sure you're not going wrong and
838
:you the location and get the direction.
839
:It comes up 40 minutes and
it's, it's like, wow, okay.
840
:Uber.
841
:Russell Newton: More than I bargained for.
842
:Elliot Phillips: Yeah.
843
:But,
844
:Russell Newton: Well.
845
:Elliot Phillips: that's great.
846
:You said about Hawaii, I call
them impact cities or places.
847
:These type of places that just
the energy and the, the vibe just.
848
:you get to another level.
849
:London's one for me, New
York and Rio in Brazil.
850
:But the free,
851
:Russell Newton: Hmm.
852
:Elliot Phillips: free impact cities
that where you get there and it's
853
:just the environment, the energy of
the place and, and how things happen.
854
:Take you to the, the next level.
855
:Russell Newton: Great, great Rio.
856
:We're getting close to the hour.
857
:Elliot Phillips: I.
858
:Russell Newton: so I want to have a
final few questions that I always put
859
:out there for the users, and I want
our, our listeners, and I want to have
860
:plenty of time for you to elaborate.
861
:But no pressure for you to continue
on for seven minutes if you don't have
862
:Elliot Phillips: No
863
:Russell Newton: the, the desire to do so.
864
:Elliot Phillips: I got.
865
:Russell Newton: But my last two
questions, I'll give them both to
866
:you and then just let you run with
them in whatever way you want.
867
:What are some of the indisposable
habits that you have?
868
:if there's something I missed, if
there's a point of information that I
869
:missed that you'd like to, to tag on
the end or a closing piece of advice,
870
:a final recommendation you might
make for something for our listeners.
871
:Can you combine all those points into
a, a few paragraphs and I think when
872
:you get through that we'll be pretty
much on the target for time-wise.
873
:Elliot Phillips: So in terms of the, the
mantras, I normally adapt it each year to
874
:see if there's anything I can add into it.
875
:The, the general framework stays the
same, but just how can I enhance it?
876
:So, so this year, normally
the first thing is always.
877
:Silence for me with AirPods in
just to really get grounded.
878
:And so I always listen to Han and Zimmer's
inception song from the soundtrack time.
879
:It's the first thing I
listen to every single day.
880
:And you know, when you load up your, your
phone and it says most listen to songs or
881
:whatever on Apple been top for, for years.
882
:And so I listen to that every
single day about fail silence.
883
:And this year what I've done is I'm
using a red light therapy panel.
884
:I'm doing the, the silence in, in
front of the red light therapy to
885
:help with recovery you know, and
just improve overall wellbeing.
886
:And so I'm, I'm using that.
887
:And then from there, it's, I'm
writing 3D three things down every
888
:day without fail in my journal.
889
:Three things.
890
:I'm grateful for writing the one
thing down that I'm gonna do today.
891
:Sometimes I'll do it the night before but.
892
:If I haven't, I, after I wrote the three
things, it'll be that one thing from Gary
893
:Keller, so I'll, I'll implement that.
894
:then really from there, it's daily
stoic, read the, the latest day in
895
:the, the daily stoic and, and then
it's straight downstairs to read.
896
:And so that'll be the next thing is study.
897
:And so you asked as well, what
would be one thing, advice.
898
:As well for the, the listeners.
899
:I was just gonna say, it'd be invest
into learning and don't stop trying
900
:to learn and improve yourself.
901
:And so that first 30 minutes study for
me never gets missed in, in the day.
902
:So to read for other people.
903
:It doesn't have to be reading, right?
904
:It could be listening to an audiobook.
905
:It could be.
906
:Watching a YouTube video or listening
to the podcast could be anything like
907
:that, could be listening to this.
908
:I like to read and so I just
make sure I've got that study
909
:in there, that self-improvement.
910
:So that'd be the one thing
is like, don't ignore that.
911
:Like, work on you first.
912
:Yeah.
913
:So, so that would be that.
914
:And then from there it's the,
like I said, the exercise.
915
:And so for example.
916
:Today.
917
:I didn't exercise how I would normally
exercise 'cause just feel inside
918
:of my, my body felt really tired.
919
:We'd, we'd been away for two
weeks in Denver for our event.
920
:So I hadn't had my usual routine and
so mon, this Monday was the first
921
:day I got back into it, and so my
body was feeling a little bit sore
922
:after Monday, Tuesday, and Wednesday.
923
:so I just went for a walk today and
then went to the pool and did a swim.
924
:And so that wouldn't be
usually what I would do.
925
:But it's still the principle
of doing something physically
926
:to, to, to set yourself up.
927
:So that's kind of the, the morning
mantra or whatever that, that I have.
928
:You know, and so, so
yeah, that's foundation.
929
:The, the solid routine being able to
keep going even when things aren't going
930
:well, is just relying on that to, to
get yourself in the right frame of mind.
931
:Russell Newton: That's great.
932
:It, it astounds me as I go through
more and more in conversations and
933
:interviews how things repeat themselves
and the, the process of what successful
934
:people do on a regular basis.
935
:And I.
936
:The, the, the discipline that
they bring to it, but the actual,
937
:the actual things they're doing,
the mindfulness, the practices.
938
:You do, I hadn't heard
of Red light therapy.
939
:I'll have to look at that.
940
:And many other things there that are
great pieces of advice for our listeners.
941
:So listeners, this was Elliot Phillips
author, entrepreneur, businessman,
942
:coach, PE teacher husband, father.
943
:Did we cover that?
944
:Elliot Phillips: free.
945
:Yep.
946
:Russell Newton: Father of three.
947
:Thank you so much for your time.
948
:I learned a lot.
949
:I enjoyed this immensely.
950
:I hope you have great success with
your, your book and the teacher project.
951
:And thank you for the work you're
doing for the teachers that so
952
:oftentimes they go unrecognized
and they don't have resources.
953
:So I think you're providing a great
service to a well deserving audience.
954
:Listeners, this was the Science
of Self, Elliot Phillips.
955
:Don't forget to check him out on YouTube
as well as is it the teacher project.com.
956
:Elliot Phillips: Io.
957
:Russell Newton: Dot I thank
you very much and listeners,
958
:we'll see you again next week.
959
:Thanks for joining us today.