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Building Authentic Connections Through Social Media with Robin Nathaniel

Welcome back to The Science of Self, where we improve your life from the inside out! In this episode, we feature Robin Nathaniel, a social media strategist, author, and TEDx speaker. Robin shares his unique approach to building genuine human connections online, merging his background in social media with his passion for intentional communication. Discover his SYNC method for social media, and how he applies the principles of create, connect, and contribute to his daily life. Gain insights into his personal journey, from his early experiences in New York City to his music career in Europe, and how his faith and family guide his purpose. Don't miss this fascinating conversation on living intentionally and improving your life through deeper connections.

00:00 Welcome and Guest Introduction

00:24 Robin's Personal and Professional Background

02:24 The Evolution of Social Media

04:53 Understanding TEDx and Its Impact

06:46 Robin's Music Career Journey

09:25 Moving from New York to Atlanta

20:13 The Three Cs: Connect, Create, Contribute

26:45 Connecting with a Higher Power

27:49 The Book That Changed My Perspective

29:25 Aligning Online Presence with Deeper Purpose

30:43 Finding Your North Star

31:58 The Cave and the Tunnel Analogy

34:08 The Role of Religion in Life

44:15 Daily Habits for a Purposeful Life

49:04 Final Thoughts and Recommendations

 #RobinNathaniel #Socialmediastrategy #Personalgrowth #Musicindustry #Authenticconnection #TEDxspeaker #Creatingconnections #Digitalcommunication #Resilience #"SocialMediaSYNC" #Publicspeaking #Inspiration #Careertransition #Storytelling #Intentionalcommunication #ConnectCreateContribute #Humanconnection #Socialmediaexpert #Author #Mindfulcommunication #Socialmediatips #Thoughtleadership #Professionaldevelopment #Entrepreneurship

Transcript
Russell Newton:

Hello listeners and welcome back to The Science of Self, where

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you improve your life from the inside out.

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We have another guest with us today.

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I'm excited to introduce

to you, Robin, Nathaniel.

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Robin and I have talked for a few minutes.

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I'm looking forward to this conversation.

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Robin, you're somewhat of a social

media consultant or advisor, an author,

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a TEDx speaker many other things.

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Tell us about you.

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Introduce yourself and let

our listeners get to know you.

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Robin Nathaniel: Russell,

thank you so much.

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Really excited to be on the show.

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Really I start off by

saying I'm a two time dad.

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Like, that's my, like, my crowning

achievement is being a two time dad.

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One of the most rewarding exper

experiences in my life is being a dad.

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I have a 15-year-old and a 6-year-old

at the time of recording this,

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and also, uh, uh, a loyal and

dedicated husband loving my wife.

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Right now we're, we're, we're

in a really good phase growing

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together, so I'll start with that.

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in terms of my career, I am

a social media strategist.

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I focus specifically on the nonprofit

sector, and we also support some

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mission-driven organizations as

well as some, um, local government

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organizations in terms of maximizing and

optimizing their reach on social media.

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We have a specific focus, or I have a

specific focus around human connection

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online, and sometimes those two concepts

kind of clash when you think about

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social media and human connection,

but that's a large part of my work.

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That's what my book is about, and

giving folks the tools and frameworks

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to really build those authentic and

intentional human connections online.

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Russell Newton: Fantastic.

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So first of all, did you

say six 15 or 16 and six?

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Robin Nathaniel: have a gap.

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We have a bit of a gap.

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Russell Newton: Yeah,

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Robin Nathaniel: put him to work.

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We let her, him babysit her

and stuff, so we, he, you know,

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Russell Newton: there you go.

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Robin Nathaniel: he's affordable.

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He's an afford affordable

childcare professional.

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Russell Newton: that, well,

that's, uh, that has its benefits.

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Yeah.

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That's great.

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That is quite a gap we have, uh,

I'm a father of three, I'm glad

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to say, and it's interesting.

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I really appreciate you starting

off the podcast that way.

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So you are a, a social media strategist,

but your social media connections

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are based on something deeper than

just the regular social media.

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Can you give us a little more on that?

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You talked about connections and,

and real real connections being the

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basis for a social media platform.

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Can you expand on that a little bit more?

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Robin Nathaniel: So.

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In my career, I'll, I'll start by saying

like, I'm, I'm old school social media.

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So I started my career back in

the early two thousands when

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social media was brand new.

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At the time, Russell, I didn't

know that I was carving out a path

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as a social media professional.

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I was just in the Wow.

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Wow.

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West with everybody else, you know,

whether it was Friendster or MySpace,

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these older social media platforms that

we were just kind of, you know, blown

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away by, because you could talk to people

in other countries through the internet.

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It was just wild.

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Right.

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I'm talking dial up service.

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the long beep beep, you

know, of, of getting online.

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So I started my career back then

and now to see where we are today.

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We're, right now we have 5.3

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billion active users on social media.

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So essentially a huge percentage

of the world's population

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is active on social media.

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So where many companies, brands,

coaches, strategists, might look

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at it as just an opportunity to

get some kind of financial return.

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I look at it as an opportunity to

build intentional human connections,

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whether it's with people that you

have in your life, like your aunt

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in Minnesota that maybe you haven't

seen in seven years, and using that

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tool to connect with her deeper.

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Or if you are a business

owner or an author.

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Trying to build genuine and authentic

connections with your audience.

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So I really am focused in on this

work because I see so much value

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in it, and a lot of it has to do

with my journey as a TEDx speaker.

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Having to kind of unpack some of my

dirty laundry, if you will, and sharing

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it publicly with the world kind of

gave me a new perspective on how we

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can leverage the power of social media.

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Russell Newton: Fantastic.

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A little side note here before we continue

on, TEDx unfamiliar, of course, with the

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PLA or with the concept or the platform,

whatever the right phrase is, what

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does that tell me about that process?

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What is a, you say when you call yourself

a TEDx speaker, what does that mean?

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Other than you've done a presentation,

um, you've made a speech, but

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what is actually a TEDx speaker?

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What is the organization,

um, what does it take?

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To call yourself a TEDx speaker.

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Robin Nathaniel: So TEDx is

the local chapters of ted.

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So TED is a organization that is about

sharing ideas, you know, worldwide.

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when they started, more people

wanted to organize TED events.

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So they created this division

of ted, essentially called TEDx.

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And honestly, in, in, you know,

in the world today, TEDx is

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just as influential as ted.

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They are aligned, it's a part of the, the

company, but they're operated by local

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managers license managers, if you will.

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So what does it take to let,

to, to become a TEDx speaker is

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pretty much getting selected.

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And then landing the talk.

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Some people, I believe, when they

apply, they're selected and then

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something happens where they don't

actually get to give their talk and

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they would still probably say, Hey,

I got selected as a TEDx speaker.

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In my estimation, once you land

on the stage and you present your

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idea to the world and your your

video is published, then that would

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equate to becoming a TEDx speaker.

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Now, what does it mean?

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What it means for me

is as a speaker, right?

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So I come from the a,

a musical background.

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For many years I did hip hop music and

I, I found that it wasn't necessarily

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about me getting on stage and like

performing as much as me getting on

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stages to share messages, to share ideas,

to help people, to influence people.

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And when I found public speaking,

I knew that I wanted to land.

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I.

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A TEDx talk and in the speaking

world, many would refer to TEDx as

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the Super Bowl of public speaking.

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So landing a TED TEDx talk helps

you to open doors in other areas

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and for me to impact more people.

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Russell Newton: Tell us

about your music career.

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You're in Atlanta, is that right?

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Robin Nathaniel: I am, I'm, I'm currently

based in the Atlanta metro area.

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Yep.

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I'll give you a quick rundown.

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So I'll start by saying that although

I am based in the Atlanta area, I have

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not actively pursued music in Atlanta.

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I'm originally from New York City

and my earliest memories of music

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was when I was about nine years old.

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I heard a strange sound coming

from someone's vehicle, and I

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was like, what is that sound?

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Come to find out, this

is the mid eighties.

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It was, uh, MC Shan he had a song

called Hip Hop and he was just saying,

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hip hop, hip hop, hip hop, hip hop.

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And I was like, what is that?

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I want to be a part of it.

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And from there I started writing

rhymes at a very young age, at

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about nine years old and did it

secretly, not really sharing my stuff.

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And then when I got in high school, I had

a breaking, uh, a breakthrough moment.

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I went to my first ever concert,

which was a Wu-Tang Clan concert.

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I was 15 years old.

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You had to be 21 to get in the club.

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So somehow I had gotten my 15-year-old

self into this club to see Wu-Tang

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Clans first ever club tour.

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And I was Russell, I must have

been 10 feet from the stage.

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And it blew my mind.

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On the way back home, I set a couple

of rhymes in the car to my friends.

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They did the, the, the classic.

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Oh, he said, oh my gosh.

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Right?

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And it gave me the confidence.

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And from there I went all in on my career.

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While my classmates were pursuing degrees

at Duke and UNC and many colleges in,

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in the North Carolina area where I

went to high school, I was sending my

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demo tapes to New York City knowing

that I wanted to pursue that career.

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Fast forward in the early two

thousands, I packed a, a backsack and

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a of clothes and a backsack of CDs

and went to go sell CDs in London.

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And I moved to London and ended up, uh,

spending about two and a half years in

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Europe helping to grow an international

hip hop movement called End of the Week.

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Essentially it's a rap competition where

we bring international competitors in

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different languages with multilingual

judges and we crown a world champion.

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We just had our last world championship

in, uh,:

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the event in Paris and Berlin all over

the world and it's still happening today.

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And um, that's just a quick

rundown of my music career.

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Russell Newton: Oh you don't look,

excuse me, you don't look old enough

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to have accomplished all that.

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At

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Robin Nathaniel: will take

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Russell Newton: in your life.

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That's, I you grew up in New York.

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You live in Atlanta.

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I grew up in Chicago and moved to

Atlanta in, uh, the mid eighties.

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So I date myself there.

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How do you compare New York to Atlanta?

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That's a tough question.

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I know, but what was your, when you

moved down from New York, uh, to Atlanta,

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I'm just wondering if you had the same

mindset that I did coming from Chicago.

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Robin Nathaniel: Well, we're

in this season of life.

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If I was younger, I would say

I, I would probably have a

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different perspective, but I

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Russell Newton: I.

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Robin Nathaniel: in this season of life,

so I have two kids, a wife, you know,

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we, we were pandemic transplants Russell.

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So we, we as we used the pandemic as

an escape hatch to get our kids outta

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New York City for a brighter future.

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So when I arrived down here, I had kind

of had that mentality of like, woo, we

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made it out of that, you know, that mess.

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And to give you a little more

context, when we were in New York

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City, we were in Forest Hills,

Queens, very close to Corona, Queens.

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This is the epicenter of the pandemic.

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So there were literally.

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Um, trailers, truck trailers, with bodies

in them, three blocks from my house.

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So we were in this space of

like, is it the end of the world?

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Like, like what do we, how

do we keep our kids safe?

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So I think when I got down

here, I just felt a, a sense

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of safety, a sense of peace.

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And even today, I joke with my friends.

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I have a friend who sent me a text

that he's coming down from New

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York to visit, and I'm like, well,

I won't be coming to visit you.

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So you, you could come down.

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I don't, I don't need a 24 hour bodega.

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I don't need, you know, I don't

need any of the lights, I don't

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need the Empire State Building.

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All I need is my backyard.

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We literally, Russell have like

rabbits and deers like walking

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through our backyard in these suburbs.

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It's like fricking Disneyland.

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Like, I'm like, I'm, I'm at

peace and I have no need to,

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to go back to, um, to New York.

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Russell Newton: Wow, that's great.

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I had, uh, had no idea about

that timing and what it must

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have been like in New York.

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During that time, a very

different experience here.

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And I'm in the far northwest suburbs,

I guess you could say almost halfway

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to Chattanooga for not quite that

far, but quite a bit outside the city,

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but still pretty close to Atlanta.

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A much different experience

of those few years as, uh,

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people in, in urban areas did.

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So it's fascinating to

hear that viewpoint.

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So let me get to the question that some of

my listeners may be asking at this point.

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You have a, a music background,

you're a social media strategist.

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Lived in London for several

years, or abroad, at least

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in Europe for several years.

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I, that's, that's fascinating.

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But our listeners are interested,

and for the most part, our podcast

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is about self-help, self-improvement,

and living a better life.

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And our tagline is improving

your life from the inside out.

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I know you have some things

to bring to that mindset.

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We don't, our listeners might not be

looking for a social media base, you

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know, for a, a, a, a large outreach.

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So expand a little bit on, on why you

contacted me, why you wanted to be on

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this podcast in particular, and, and

what that brings to our listeners.

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Robin Nathaniel: I think one of the

things that stood out to me is that, uh,

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listening to a few episodes, it seemed

like people had general topics, at the

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core of it, it was about identifying

challenges maybe they had in their life

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and how that transitioned them into their

next step to have some kind of success

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or some kind of happiness and peace.

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And that's like.

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Yeah, pulling all of my strings.

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That's like a part of who I am.

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I, I mentioned earlier, like sharing

my dirty laundry on the TEDx stage,

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and that's something that do before.

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Russell.

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I, I didn't share all of what I call

the muddle my boots because didn't

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wanna mess up anybody's carpet, right?

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I don't want to come into

your world and bring my mess.

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But what I realized in my journey

is that the more of my mess that I

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share, the more people that I impact.

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So for example my parents

were immigrants, right?

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So we grew I grew up in New York City,

clueless to my socioeconomic status.

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I was just a little kid living in.

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One of the roughest times in New

York City in the mid eighties.

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This is the height of the crack epidemic.

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I remember Russell walking down the

streets and when people were using

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crack cocaine, there were these little

vials that they would store them in,

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and they all had different color tops.

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I remember thinking those little

things with toys, like, oh, there's

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re, they're like puddles of water with

these little things floating around.

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I used to be like, oh, look.

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And she's like, don't touch that.

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Right?

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So that was my childhood.

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So when I share you know, my background

with folks and the things that I've

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been through, it always starts a

conversation that, or often I should

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say, starts a conversation that leads

to a season of their life that they

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can relate to my story, and that's why

I wanted to be a part of this podcast.

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Russell Newton: Fantastic.

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Sorry, just looking at my notes

here to find, to make sure

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I, I know where I want to go.

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Tell us, we might be backtracking here

a little bit back into social media.

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Do you wanna give us a, a

little more about your book?

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Robin Nathaniel: Sure, sure.

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So it's called, uh, social media Sync.

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And basically what it's, what what I

did was I got off the, the stage of

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my TEDx Talk in 2024, and I had this

framework called the Sync Method,

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and I knew I wanted to write a book.

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My field is social media marketing,

social media strategy, so I just

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merged the framework into philosophies

that I have around social.

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It can be a bit radical.

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It's not necessarily what many

of the quote unquote social

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media gurus might say online.

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I, I oppose many of those ideas and

really, it's stem, it's, it's rooted,

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I should say rooted in the idea.

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folks can build general and intentional

human connections using this framework.

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I'll quickly break down

the framework for you.

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So, so S is for simple.

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Often online people wanna show up, and

this is in the conference room too.

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Wherever people are doing business or

or operating, even in the church, right?

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It may be even in your community, people

complicate messages that sound smart.

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So it's like, you know,

whatever they need to do.

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It could be a simple dish, but they'll

break it down very complicated to

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show that they have more information.

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My challenge to that is that you simplify

your message and make it easier for

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people to receive the message, then

they're more likely to hold the message

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and hopefully put it into action.

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So s is for simple.

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Why might be my favorite one.

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Why is yield to your intentions?

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Right?

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So people get online and they're

like, I need the views, I need the

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followers, I need the conversions.

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You know, I, I just need the numbers.

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Gimme, gimme, gimme, gimme.

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As opposed to taking a step back and

saying before I make any action online.

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Whether that's a direct message to

someone, whether that's a post to

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someone, that you have clear intentions

on how you want the receiver of that

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message to feel, how you want them to,

you know, absorb your, your content.

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You know what I mean?

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I think many, many folks online are

selfish, pretty much like, I just need

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to get the word out so I can get people

to come to my event as opposed to.

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I need to share this information because

this event could change someone's life.

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Life.

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And I think that's kind of a switch and,

and why it might be my favorite one.

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n is for natural.

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So often people have corporate speak.

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They're showing up using maybe

the new AI model of chat, GBT or

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Claude to kind of create language

that is not how they sound.

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They might sound robotic, even

come to the event at 7:00 PM right?

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As opposed to let's all connect,

let, let's have some fun together.

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You know what I, my test and just as a

quick ninja trick is to read what you

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wrote before you post it and ask yourself,

would I really say that in a conversation?

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And if you question

that, I would rewrite it.

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Another trick that I do, I narrate

a lot of the content that I

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create for myself or for clients.

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And then I play it back and

listen to it to see if it's

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conversational, conversational enough.

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And then the last step

is see, change it up.

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Oftentimes on social media, folks

are what they hear from the gurus,

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they're going according to what advice

they're getting online as opposed

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to creating their own experience.

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So I would challenge folks where if people

are saying, you gotta make videos, you

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gotta make videos, but you're really

good at writing, it's okay to just

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write, you know, just, you know, go on

a platform that appreciates writing.

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For example, LinkedIn is great

for writing x Twitter, blue sky.

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These are great platforms for writing

or even create your own personal

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blog on a, a platform like substack.

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I'm finding so many writers are

going to Substack right now, which

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is an amazing platform that I would

strongly recommend people try out.

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Especially if you don't like social media.

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Substack is a great place to start because

it just gives you the opportunity to

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write freely, and that's a quick and

dirty breakdown of the sync method.

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Russell Newton: No, that's great.

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And in that viewpoint, what applies

to social media really, if you put

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that in your everyday relationships,

is some pretty powerful advice.

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I, I like the, the, the,

and make it natural.

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I, by profession, I'm an audiobook

narrator and to narrate a

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book that has dialogue in it.

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I don't do much fiction,

but I have some fiction.

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And to narrate a book with dialogue in

it, as you say, where it's like, it's

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almost reading an encyclopedia article.

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I know that authors are trying to bring

in background information or share, you

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know, why a person developed the way

they did, but they presented in such

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a way that is so completely unnatural.

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You would never hear somebody say it

that way or even talk about the topic

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that they're bringing into a dialogue.

357

:

So putting that in the right

perspective, uh, yeah, is good.

358

:

Different viewpoints of

maybe the same topic.

359

:

Robin, part of your material said you live

by the motto, it talks about living by

360

:

the motto, connect, create, contribute.

361

:

Can you break that down into a personal

application, what that means, um,

362

:

how it can apply to our listeners?

363

:

Robin Nathaniel: So that came to mind

for me while I was making a sandwich.

364

:

So I'm in my kitchen making a sandwich,

and at the time I was processing

365

:

the, the loss of my older brother,

Kevin, Nathaniel Gar rest his soul.

366

:

He passed away in 2021 Russell,

and when he passed away.

367

:

Russell Newton: My condolences.

368

:

Robin Nathaniel: sir.

369

:

It hit me like a ton of bricks, you

know, and I've, I, I lost another

370

:

brother in the early two thousands, and

I also lost my mom in the mid nineties.

371

:

Nothing hit like this.

372

:

It was, when I describe it to people.

373

:

It felt like my organs had been removed

from my body, and I was literally

374

:

just walking around hollow at the

time I was working in a school.

375

:

And I remember walking through the

hallways of the school and I could

376

:

almost hear the voices of the kids

being turned down a couple of notches

377

:

and all I could just hear and feel

was my body moving it was empty.

378

:

So I'm, I'm at making a

sandwich during this time.

379

:

Because I'm, I was trying to be more

intentional about my schedule, and I

380

:

did something that I kind of morphed

from hearing different people around.

381

:

There's a guy, uh, named Cal Newport that

I really like his work around simplifying

382

:

life and, and, and productivity.

383

:

was just really fascinating to me.

384

:

And I just had been exposed to him

and I was trying to do this audit of

385

:

my life broken down by, by blocks,

like, what am I doing from five

386

:

to 5 30, 5 30 to six, et cetera.

387

:

And I was trying to make sense of

it while I was making this sandwich.

388

:

I did the audit.

389

:

I knew where I was putting

my time thinking about my

390

:

brother, all of these things.

391

:

And then it just hit me and I, and I

told myself, I'm not making a sandwich.

392

:

I'm creating, I'm not having a cup

of coffee with my wife after this.

393

:

I'm connecting.

394

:

I'm not going to work

when I leave the house.

395

:

contributing.

396

:

And those three Cs, when I re revisited

this idea of doing an audit of my

397

:

time, I changed it from being just

an a time audit to a joy audit.

398

:

How much, how many hours of my life

are committed to these three things?

399

:

And if they're parts of my life that

I can't somehow connect to these three

400

:

concepts, then something gotta go.

401

:

So if I'm not creating, if I'm

not connecting, and if I'm not

402

:

contributing, I can't do it.

403

:

And that's like my non-negotiable.

404

:

Now, last night, me and my

wife tried to do this exercise.

405

:

Together.

406

:

I, I mentioned simple earlier on.

407

:

I should have, I tried, I should

have tried to be a little more simple

408

:

with her because I was giving her

the create, connect, contribute.

409

:

And she was like, dude, are we

doing like a time audit or what?

410

:

But I would say to anyone who wants to try

this, it's a really interesting practice.

411

:

And one thing that I, I, I always

tell people my three pillars might be

412

:

different than yours, and that's okay.

413

:

Like create, create might not

be a pillar that works for you.

414

:

It might be service, you know, depending

on the way you operate your life.

415

:

So that's a quick breakdown of

that three C motto that I have.

416

:

And, um, it's been just a life changer

for me over the last couple of years.

417

:

Russell Newton: Newport,

of course, is an author.

418

:

I, I really don't know too much about

him personally, whether he is an

419

:

author or a therapist or a researcher

as, as far as his profession.

420

:

But I know his work is quoted

frequently in the, in the books that I

421

:

narrate, and he has quite a presence.

422

:

So your create, connect, contribute

framework, can I, if I call it that,

423

:

you use that to control what you, what

activities you involve yourself in?

424

:

It, to me, there's a, a, it reminded me of

the concept of like the Eisenhower Matrix.

425

:

Are you familiar with that?

426

:

It, it goes by several names where you

have on the x axis urgent and important.

427

:

Robin Nathaniel: this.

428

:

Russell Newton: Yeah.

429

:

Uh.

430

:

Yeah.

431

:

And if it's, you know, if it's

not urgent and it's not important,

432

:

you don't bother with it.

433

:

Right.

434

:

You delegate that to someone else

if it's urgent and important.

435

:

That's what you do right now.

436

:

And the, the I most important part, I

think of that matrix is understanding the

437

:

difference between urgent and important

because they're not the same thing.

438

:

But you use that to determine

out of this huge to-do list that

439

:

we have on a day-to-day basis.

440

:

And I've broken my day down into blocks

and where each of these blocks fall and

441

:

it's, it's very interesting that you

use those three categories to determine,

442

:

do you, so if you have an activity that

doesn't fit into one of those categories,

443

:

it's just something you quit doing.

444

:

It's something you take off your plate.

445

:

It's not a, it's not an issue

in your day-to-day processing.

446

:

Is that right?

447

:

Robin Nathaniel: will

be exceptions, right?

448

:

So there some

449

:

Russell Newton: Of course.

450

:

Robin Nathaniel: don't want to do,

but you have to do it just because

451

:

you're, you're living life, right?

452

:

But here's the trick, this is the ninja

trick for me, is that the things that

453

:

can't necessarily put into one of those

buckets, I will myself to find a way.

454

:

So let's say taking out the trash.

455

:

Taking out the trash

is not a popular task.

456

:

It's something that gets, know,

is get handed off to the kids.

457

:

It's like not something that anyone's

super excited about, but something,

458

:

even a task as mundane as taking out the

trash me, you could turn it into create.

459

:

Because, you know, it could be like,

Hey, every time I take the trash out,

460

:

I want to come up with a new motto.

461

:

I'm gonna try to come up with a new motto.

462

:

Let me try to.

463

:

Create the basics of a framework while

I'm just wrapping up the trash here.

464

:

So it doesn't necessarily

need to be the task.

465

:

It could be the space that

you're creating for the task.

466

:

The time and space is where you can

create, connect, or contribute as well.

467

:

Russell Newton: Wow.

468

:

Robin Nathaniel: one more thing

on that that just came to mind.

469

:

Russell, the easiest hack, and this

is, you know, depending on people's

470

:

faith and spiritual background, if

you report to a higher power, that's

471

:

always a way that you can connect.

472

:

So whatever I'm doing, if I

want to, I can just have a

473

:

conversation with a higher power.

474

:

And that could be connection as well.

475

:

It could also be giving gratitude

out loud to the universe or

476

:

to, you know, whoever it is.

477

:

So that's connecting.

478

:

Like, you know what, I'm just so thankful

for this opportunity to be here with

479

:

Russell having this conversation.

480

:

I could be running that in my

head if we had a sound issue

481

:

and you needed to get offline.

482

:

So there are ways to

get creative around it.

483

:

I think going back to intention, if

we're intentional about it, then we can.

484

:

it all connect.

485

:

But if we're just living life haplessly,

just kind of like going through the

486

:

motions, then you know, I think we're

missing out in a huge opportunity

487

:

in the time that we have here.

488

:

Russell Newton: A friend of mine

several years ago told me about a book,

489

:

and I never got the book from him.

490

:

I never got the author or the

title of the book from him.

491

:

In the short conversation we had, he

was Catholic and the book was written

492

:

by, I believe, a Catholic priest.

493

:

And the concept of the book was Break

your Life Down, or We're made up of

494

:

several pieces of our personality.

495

:

Our, we have a religious side,

a physical side, and emotional

496

:

side and intellectual side.

497

:

And there may have, did I say

there may have been four or five?

498

:

I didn't, I don't have the exact list.

499

:

the author of the Book's Challenge was to

every day make progress in each of those

500

:

categories, which I thought was fantastic,

maybe one of our listeners can, relate.

501

:

Some information about that book.

502

:

If we, if that strikes a bell in

anybody's mind that came to my

503

:

mind as you were working through

your, your day-to-day process.

504

:

We have to do the things that,

you know, we have to take out the

505

:

trash and those kind of things.

506

:

but to connect or create some time during

that process while you're doing them,

507

:

what we might call a mundane task instead

of just, I don't know, zombie through

508

:

a portion of the day that we could be

putting it to use and saying, you know,

509

:

we let our brains go idle while we do this

physical task, when we could be producing

510

:

something, we could be creating somehow.

511

:

You mentioned, again, intention and

that is part of your sync process.

512

:

And then I think intention is

another point from your email that

513

:

I mentioned I wanted to bring up.

514

:

This is your quote.

515

:

I've helped people align their online

presence with their deeper purpose.

516

:

You talk about deeper purpose,

you talk about intention.

517

:

You also talk in, and I want

you, if you can, and maybe this

518

:

will be a separate question.

519

:

You're, a spiritual person it sounds like,

and possibly we always, we frequently fall

520

:

into the discussions on spirituality and

religion and the contrast between those.

521

:

But talk about intention and talk about

522

:

their deeper purpose again,

and how that ties in.

523

:

Really, it ties into your framework

of create, connect, contribute.

524

:

I believe, correct me if I'm wrong,

if you don't know your inner.

525

:

Purpose, your why If I dunno my deeper

purpose, then I don't know what to create.

526

:

I might not know how to connect or

what the point of contributing is.

527

:

Tie those together for

us on a day-to-day basis.

528

:

On a personal level, if you can.

529

:

Robin Nathaniel: I'll start by saying,

530

:

Russell Newton: I,

531

:

Robin Nathaniel: that those concepts in

my interviews and when I go around on,

532

:

on this podcast tour, they rarely get

brought together in the same segment.

533

:

So I'm excited about that

because, you know, the,

534

:

Russell Newton: okay, great.

535

:

Robin Nathaniel: turn, I, I, I really

look at my work as like a big whiteboard

536

:

with just a bunch of diagrams overlapping.

537

:

It's quite mad scientist the

way I think about it, but I'm

538

:

super passionate about it.

539

:

So I'll start by saying that it's

hard for most folks to really

540

:

identify what their purpose is.

541

:

You know, I've been trying to

figure that out for years, and

542

:

I still am a work in progress.

543

:

I, I, I believe that.

544

:

My North Star is making sure that my

children and my wife and the people

545

:

that I love see me pursue something that

I'm passionate about that will serve

546

:

people, benefit people, and that I'm

maniacally obsessed with it working.

547

:

So I could impact people

in a positive way.

548

:

kids seeing their dad and saying like,

man, that I don't know what social media

549

:

is really, but my dad, it, it's his job.

550

:

You know, and he's, he's,

he's obsessed with it.

551

:

So in terms of being intentional, once

you find that purpose right, I think

552

:

that having a clear north star, a

clear light that you move towards in

553

:

your journey can help you to operate.

554

:

In a way where you're moving

through a tunnel as opposed

555

:

to moving through a cave.

556

:

I think in life sometimes when

we have these challenges around

557

:

finding purpose, finding meaning.

558

:

motivation that we feel

like we're in a cave.

559

:

I I heard a, a pastor recently share

this analogy of the cave in the tunnel

560

:

and we're in this cave lost, right?

561

:

We're like hitting the walls.

562

:

It's dark.

563

:

Like, which way am I going?

564

:

And the only way out is to

go back the way you came in.

565

:

And that's not how humans operate.

566

:

Humans want to push through,

they wanna make progress.

567

:

Most people, right,

want to do well in life.

568

:

They wanna make it to the other side.

569

:

in fact, when you're in that closed

space, if you keep moving towards your

570

:

goal, even though it's dark in front of

you, you can make it through the tunnel.

571

:

And I think that's what that's

the alignment with intention.

572

:

If you know, I know my intention is to

create positive experience for my, my

573

:

family, and my children in terms of their

finding their passions and goals, right?

574

:

If I keep moving towards that

target, even if it's dark in front

575

:

of me, I can eventually make it

to the other side of that tunnel.

576

:

note, it's okay to change your,

your, your, your purpose and mission.

577

:

I think that people sometimes

are driven by something.

578

:

A great example is in my music days, I

went from being a rapper to being a show

579

:

promoter, to being a producer of music.

580

:

I taught myself how to play basic piano

so I can make beats and, and sell beats.

581

:

I went through all of these different

phases because I was holding on to

582

:

that one purpose, mission, and dream,

when in fact I believe I was being led

583

:

towards something else, not necessarily

something bigger or greater, just

584

:

something else that would a, bring me

more joy, but b, impact more people.

585

:

And I think that's a way for folks

to kind of connect their intentions.

586

:

their purpose to create optimal alignment.

587

:

Russell Newton: How does, uh, how

does your religion tie into that,

588

:

uh, that purpose, that North Star?

589

:

And I love the concept of

the tunnel versus the cave.

590

:

I've never, I, I've not heard

that analogy before, but.

591

:

If I can infer something from

a 45 minute conversation.

592

:

So far, I think the religion plays

a, a large part in your life.

593

:

Were you brought up in church?

594

:

Do you, you, I assume you're

still active in a church.

595

:

Can you share some of that

or are we off bound here?

596

:

Robin Nathaniel: So thank

you for asking me that.

597

:

I know again.

598

:

Doing podcast interviews.

599

:

Sometimes this is not a topic

that works for all shows, so I'm

600

:

grateful for the opportunity to

talk a little bit about my faith.

601

:

So started off in the Catholic church

when I was probably in the first grade

602

:

because my parents wanted to get me and

my brother into a private school, my

603

:

brother Kevin, that I spoke about earlier.

604

:

So we went to a, uh, a private

Catholic school for a couple of years.

605

:

Then my mother and father split up

and fast forward, my father remarried,

606

:

uh, my stepmom, who I affectionately

referred to as mommy, my mother, uh,

607

:

who raised me from the time I was in

the sixth grade right up until today.

608

:

She just turned 90 years

old a couple of days ago.

609

:

So love her.

610

:

Grateful for her.

611

:

She took me to church early and

she had me singing in the choir.

612

:

She had me going to Sunday school.

613

:

She had me going to revival.

614

:

If folks don't know what revival like.

615

:

Russell Newton: No, not anymore.

616

:

Robin Nathaniel: It's like,

it's like night Church.

617

:

And I'll share a quick story.

618

:

This is a a church where people will

catch the Holy Ghost and Holy Spirit.

619

:

And we were at revival in

line one time waiting to get

620

:

touched by this visiting pastor.

621

:

And when the visiting pastor touched

her head, Russell, you would fall on the

622

:

floor and essentially have a seizure.

623

:

And I was like in line

with my dad and my cousin.

624

:

They were behind me.

625

:

Before I know it, I look around,

my cousin went to sit down.

626

:

So I'm getting closer in the line.

627

:

I'm probably about four

or five people away.

628

:

I turn around.

629

:

My dad went to go sit down and now I'm

like two, two, maybe one more person up.

630

:

And I had to take the longest

walk of shame that I was afraid to

631

:

allow this pastor to touch my head.

632

:

So that's my early

experiences with church.

633

:

As I grew older, I.

634

:

I realized that many, especially

in the Christian faith, there were

635

:

a lot of barriers in terms of an

inclusive environment at church.

636

:

And that always kind of

made me a little icky.

637

:

Like I, I love church.

638

:

I, I love God.

639

:

I, I believe in Jesus, all of the

things, but I didn't like that part

640

:

that we would hit people with the

whoa, whoa, whoa, wait a minute,

641

:

you're not us, you're going to hell.

642

:

And I was like, I don't wanna, I

don't wanna be a part of that, right?

643

:

So I kind of disconnected from

the Christian faith for many years

644

:

and just focus on my spirituality.

645

:

And then as I got older and had a

family, I wanted my kids to have

646

:

a good experience with church.

647

:

So I researched churches that had good

youth programs and we found the church

648

:

that we love and, and my wife who.

649

:

disconnected from her

faith for many years.

650

:

Came back to her faith.

651

:

She's actually volunteering at the church.

652

:

My son is going on a retreat to Daytona

with a, with a like a thousand high school

653

:

church fanatics, you know, and my daughter

also at six loves her church experience.

654

:

So it's a big part of

our life as a family.

655

:

And for me, I think with, in terms of

like purpose there's a book by Rick

656

:

Warren called The Purpose-Driven Life

that my, my wife gave me a few years ago.

657

:

And I was like, still in this

season trying to find purpose and

658

:

there was a chapter or a section

where basically Rick said, just.

659

:

Let your purpose be serving God.

660

:

Like I know I mentioned earlier

that my children and my family,

661

:

that's a part of it, right?

662

:

But I think at the core of it is if I

serve God and do what pleases God and

663

:

try to put myself in a position where

I'm doing God's work, and that's from

664

:

those mundane tasks, even like making

the sandwich, I wanna bless the sandwich

665

:

when I'm making it for my kids, you know?

666

:

And that helps me to kind of bring

my purpose to fruition because

667

:

I know it's rooted in my faith.

668

:

I'm imperfect, I'm flawed.

669

:

I, I, I'm still a work

in progress with it.

670

:

But knowing that my faith can

guide me through that tunnel

671

:

that I talked about earlier, is

a huge advantage for me in life.

672

:

Russell Newton: Uh, yeah,

Rick Warren's book is.

673

:

Very well known and very powerful.

674

:

a lot of people have gotten a

lot of, a lot of powerful help

675

:

and insight from that book.

676

:

I'm struck as different as you and I

seem personally, how many parallels there

677

:

are between my background and yours.

678

:

So, I, I'm from Chicago, but on the

far south side, the far south suburbs,

679

:

so not an inner city boy by any means.

680

:

My parents were, I grew up in

Alabama, so they were not city fired

681

:

by any means, but, being in church

at an early age, going every time

682

:

you could, every time the door was

open night church is a great phrase.

683

:

revival is almost like

VBS for adults, right?

684

:

Robin Nathaniel: I love that.

685

:

Russell Newton: And it's interesting,

I've had other guests that have grown up

686

:

in a strongly, I'm gonna say religious

rather than spiritual family because,

687

:

and I don't mean I, when I say religion,

I don't mean it in a bad sense.

688

:

Spirituality I think is an to, to

me is kind of an internal awareness

689

:

of things outside ourselves.

690

:

And religion is kind of the

organization of that and how

691

:

you choose to express that.

692

:

And as you said, religion has

a lot of good and some bad.

693

:

It's organized a lot of times,

well, obviously it's our organized

694

:

and run by humans, so there's

always gonna be some drawbacks.

695

:

It's not gonna be perfect, but it's

very common for those raised in a

696

:

religious and family to either depart

from that a little bit or obviously

697

:

question that as they turn into adults.

698

:

So frequently we turn back to religion

or we recognize that spirituality

699

:

and come back to some of the early

things that we learned as children.

700

:

But so many things that in your

life story that to me are just it.

701

:

I appreciate you sharing them.

702

:

the loss of your brother.

703

:

I know some years have passed, but still,

the loss has felt strongly, I can tell.

704

:

And I've had a few family struggles with,

with health and death in the last few

705

:

years, so I can understand to some extent,

possibly what you're going through.

706

:

And I appreciate you sharing that.

707

:

And it's through that sharing through

that vulnerability a lot of times that,

708

:

as you said, by I don't want to equate.

709

:

Being emotionally present and vulnerable

to what you called, you know, scraping

710

:

the showing the mud on your boots

and scraping it off on the floor.

711

:

But those are related.

712

:

you have to show those weaknesses

sometime, and that way you can

713

:

relate to the individuals or per

perhaps a younger listener, that

714

:

is going through the same thing.

715

:

Just so much great information, and I

appreciate you going through all those.

716

:

You did mention Rick Warren

and the Purpose Driven Life.

717

:

If you could give our listeners, a

handful of books that they, that it

718

:

would be your top recommended reading

books are there, do you have three or

719

:

four on the top of your head that you

would strongly recommend that most

720

:

anybody should read and be familiar with?

721

:

Robin Nathaniel: So I'm

not gonna plug my own book.

722

:

Russell Newton: No, feel free.

723

:

Robin Nathaniel: But I said it

earlier if you want to check that out.

724

:

But, um, I would say Rick Warren's book,

A Purpose-Driven Life was huge for me

725

:

because at the stage and season of life

that I was in, I was reaching for purpose.

726

:

And my wife, she has this amazing quote,

it's this again, simplicity, right?

727

:

S is for simple.

728

:

It's the, it's super simple, but

it like, it kind of like my, my

729

:

journey to like, identify my purpose.

730

:

And she said.

731

:

B she said, I'm sorry.

732

:

She said, do what you are, what you are.

733

:

So at the time I was like having this

huge transition in my career and trying

734

:

to identify purpose, and she helped me

with that, that quote, do what you are.

735

:

Rick Warren's book would be one, and

I'm, I'm kind of a marketing geek,

736

:

so most of the stuff that I read

is like nonfiction marketing books.

737

:

Seth Golden, this is

marketing is one of my faves.

738

:

It's something that I refer back to

Tribes by Seth Golden is another go-to,

739

:

and most recently I've been reading.

740

:

Day Trading Attention by Gary Vanerchuk.

741

:

Those are the ones that I'm reading right

now, but I think Rick Warren's book for

742

:

PO Folks who are seeking some Purpose,

or even if you've read it before and

743

:

you wanna revisit it with maybe some of

the frameworks that I talked about in

744

:

mind, I think it, it could be fun too.

745

:

Russell Newton: Okay, great.

746

:

Thank you very much.

747

:

We're winding down here, so

I've saved, uh, my two, wrap

748

:

up questions for the end here.

749

:

Do you have, um, speaking of books

and pretty much every episode

750

:

bring up Stephen Covey's the Seven

Habits of Highly Effective People.

751

:

Most people are familiar with

the concept of, at least if

752

:

not familiar with the book.

753

:

Do you have

754

:

any daily habits that you do that

you would recommend or that, that

755

:

have contributed significantly?

756

:

Things that are non-negotiables

on your to-do list that you make

757

:

sure you do every day to maintain

the idea of your purpose and that

758

:

you are following your North Star?

759

:

What would you list as some of the

fundamental habits on a day-to-day

760

:

basis that keep you centered?

761

:

Robin Nathaniel: So the first

thing that came to mind on this

762

:

one, Russell, is connect, right?

763

:

So I wanna make sure I connect with.

764

:

People who are important in my life.

765

:

So typically on my commute into

my, my day job, I, I do social

766

:

media for local government.

767

:

Uh, I lead a small team and

it's a, it's a dream job.

768

:

It's like, I, I love it, right?

769

:

But there's a part of my day

that is kind of up for grabs.

770

:

It's my commute and it's

my lunch break, right?

771

:

So during my commute, which is about 30

to 45 minutes, depending on traffic I try

772

:

to make sure that I connect specifically

top of that list is my mom and dad.

773

:

So I talked about my stepmom,

AYA Thomas IV Thomas Andel, who I

774

:

affectionately call mom, mother, mommy.

775

:

Like she's 90 years old.

776

:

You know what I'm saying?

777

:

So this is something that I, I

wasn't always the best of, the best

778

:

at, especially during my traveling

days when I was living in Paris for

779

:

two years and living in the youth.

780

:

I lived in Saragosa,

Spain for four months.

781

:

Like I was, I did not have the

opportunity to call home every day, right?

782

:

This was back when

people use calling cards.

783

:

You know, there was no Skype,

there was no Zoom calls.

784

:

So one practice that I put into place

is making sure that I connect with the

785

:

people that I love every day, whether

they live close or they live far away.

786

:

Sometimes it's my son.

787

:

Sometimes I'll just call my son who

might be at home playing video games.

788

:

I'm like, Hey, just checking in on you.

789

:

You know, want to see did you eat,

you know, but specifically, if you

790

:

have elderly family members, grandma,

great grandma, elderly parents, check

791

:

in on them daily because you have

no idea how far that goes for them.

792

:

It's, it's a big deal for them

that you're calling consistently

793

:

and also it will feed your soul.

794

:

And it's it connects to.

795

:

You know, sure that you

don't leave any words unsaid.

796

:

So the last thing you would

797

:

Russell Newton: Hmm.

798

:

Robin Nathaniel: like to not talk to

your loved ones for months at a time.

799

:

And then God forbid something

happens to them, you're like,

800

:

dad, I should have called more.

801

:

That's something that you can

do that's low hanging fruit.

802

:

So that's the first thing.

803

:

The other thing is I try to move.

804

:

This is something like, you

know, I'm I'm in my mid forties.

805

:

I'm, have this in this whole

hamstring issue that I'm

806

:

dealing with my right hamstring.

807

:

It gets sore from like, standing up now.

808

:

It's like I'm feeling pains I've

never felt before, but I have to

809

:

move at, at, at the base level.

810

:

I can walk if I really

want to get advanced.

811

:

My son is an aspiring basketball

star, so I'm like playing basketball

812

:

with my kid in the front yard.

813

:

He's like dunking these days and

I'm like barely doing a layup.

814

:

So that's another thing I try to do daily

is like at least walk at the minimum.

815

:

Make sure I have one of those smart

watches that I'm documenting my steps.

816

:

Try to get to 10,000 steps a

day and make sure that I move.

817

:

And then the last thing me that

I really try to be intentional

818

:

about is making sure that I am.

819

:

Mindful on how I'm using my time online.

820

:

So my wife and I talked about this last

night, when online, you can easily go

821

:

down the rabbit hole, like depending on

your interest, depending on your platform.

822

:

If you're a YouTube person,

you might end up on YouTube

823

:

just watching mindless videos.

824

:

You might be on Facebook

wherever you spend time.

825

:

So for me, I'm guilty of that too.

826

:

And I also work in the field, so

I have to be on social anyway.

827

:

So this trick that I have is when I

open up my phone and I go to like,

828

:

get into the internet or go into

social media, go in with intention

829

:

saying I want to have one takeaway.

830

:

And after I get that takeaway,

I'm shutting this puppy down.

831

:

So if I have a one hour lunch

break and I say, I want to take

832

:

15 minutes to do this, I'll go in.

833

:

For example, I did a, a TikTok video.

834

:

You know, EE ex ex expedition the

other day looking for something good.

835

:

And I found something about artificial

intelligence, search engine optimization,

836

:

how SEO is gonna be replaced by IEO.

837

:

And I was like, oh, this is for me.

838

:

But I shut my phone down and then took

the, saved the video, and then I moved on.

839

:

So those are three things that I put into

my daily practice and try to, try to just

840

:

make sure I'm, I'm optimizing my day.

841

:

Russell Newton: Those are great.

842

:

Yeah, that's exactly what what I

like to hear out of that question.

843

:

So thank you for being transparent there.

844

:

You mentioned you work for a local

government and a, a link in your

845

:

email took us to, uh, uh, the, your, I

believe it was your tele award winning.

846

:

Was that a, a commercial or a,

a promo video of some type for?

847

:

Tell us something about that.

848

:

Just real quick as we get

ready to wrap up here.

849

:

Robin Nathaniel: that I was a part of.

850

:

Uh, we do a bunch of different

campaigns, obviously in local government.

851

:

There are all kinds of different, you

know, initiatives that we are working on.

852

:

And that one was a, uh,

for a a transit plan.

853

:

Russell Newton: It was interesting.

854

:

It brought it up.

855

:

I was surprised.

856

:

I wasn't expecting what came up and

it, I thought, did I click on this?

857

:

I misdirected somehow, but

as I looked at it, I thought,

858

:

oh, well that's pretty cool.

859

:

Robin Nathaniel: work.

860

:

Russell Newton: Yeah, that I like that.

861

:

Robin Nathaniel: work.

862

:

Russell Newton: Yeah, I bet it is.

863

:

I think we're, we're at the hour and

I wanna be cautious of your time.

864

:

So I have one last question

that I throw at people.

865

:

I don't save a, a zinger question

for the end, but I'm sure I missed a

866

:

question that you would like to have

been asked or possibly a, a point of

867

:

information that I, that we didn't get to.

868

:

Or a last word of wisdom that

you might give to our listeners.

869

:

Just something to keep in mind, a word

of encouragement, a a word of advice

870

:

if there's something left and if not

maybe a final plug for your book for

871

:

your business, for your services.

872

:

So, however you wanna close out the

podcast episode for us, feel free

873

:

to to venture as far as you'd like.

874

:

Robin Nathaniel: Yeah.

875

:

So I said, um, earlier that in the

sync method Y was probably my favorite.

876

:

And the reason is, is because I find it to

be most practical of all of the pillars.

877

:

So for example, if you go to Walmart

or Target, wherever you shop, if you

878

:

shop at one of those stores and you go

through the checkout line, you, you're

879

:

not going through the automatic one.

880

:

You're going, you want to like let

a human take care of you, right?

881

:

And.

882

:

If you think about it, you have the

opportunity to be intentional to leave

883

:

some kind of an impact on the cashier.

884

:

It could be knowing she, she might seem

frustrated with the, the guest before you,

885

:

or you could just see a blank stare where

she hasn't given anybody eye contact in

886

:

the two people that were in front of you.

887

:

You can intentionally say

something to leave her with some

888

:

kind of positive impact or value.

889

:

It could be as something as

simple as, Hey, thank you so much.

890

:

I appreciate it.

891

:

You have a blessed day.

892

:

People don't get that, and I, and

I think that what I would leave

893

:

your audience with, no matter who

the person is, no matter where,

894

:

what arena of life you're in, your

professional arena, your personal arena.

895

:

Look at every interaction as an

opportunity to leave the person that

896

:

you connect with better off than

they were before your conversation.

897

:

And that, I think, will help you,

you know, get the most out of life.

898

:

Uh, one more thing.

899

:

Go

900

:

Russell Newton: Then, then,

901

:

Robin Nathaniel: Now, I was

902

:

Russell Newton: yeah.

903

:

Robin Nathaniel: one more

904

:

Russell Newton: No, go ahead.

905

:

Robin Nathaniel: a gift for your audience.

906

:

If they visit land the talk.com,

907

:

which is also the name of my podcast,

they'll be sent to my mailing list.

908

:

And I'm going to give them a

couple of free eBooks as well

909

:

as a free preview to my book.

910

:

So I'll give you the first chapter intro

as well as the well as, uh, a couple of

911

:

free eBooks just for you joining the list.

912

:

And it's just you know, a, a

token of my appreciation for you

913

:

having me on the show, Russell.

914

:

Russell Newton: Land the talk.com.

915

:

Robin Nathaniel: That.

916

:

Russell Newton: The, just a,

a quick note on intention.

917

:

When you brought up the point yield

to your intention, I tied that in

918

:

to, uh, your purpose, uh, your belief

system and all those kind of things.

919

:

It's, and I, I, I'm sure that

applies, uh, it applies for me

920

:

if, if not meant by you, but.

921

:

Yield to your intention.

922

:

Also, as you just said, means to

be intentional in your actions

923

:

as you, as you go through.

924

:

Don't dumb dumb through life as a friend

of mine used to say, but to be intentional

925

:

in all your actions and more specifically

in all your interactions so that you're

926

:

not just glazing over the people that

are around you, but you're surrounded by

927

:

individuals that need something that day.

928

:

And that might be something

that you can provide

929

:

Robin Nathaniel: got it.

930

:

Russell Newton: our guest today.

931

:

Listeners.

932

:

Thank you very much.

933

:

Robin has been Robin, Nathaniel

TEDx, speaker, author,

934

:

podcast host and producer.

935

:

Are those correct?

936

:

For land the Talk?

937

:

Visit his website@landthetalk.com

938

:

and check the show notes

for further information.

939

:

Robin, I've greatly

enjoyed our conversation.

940

:

Thank you so much for being with us today.

941

:

Listeners, thanks for joining us

and we'll see you again next week.

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